Il country branding su twitter. Configurazioni identitarie nazionali nell’era dei 280 caratteri: il caso della Francia

Abstract

This paper questions the links between the growing personalization of political discourse and some enunciative and discursive features of Twitter microblogging. Through a case study – the French nation branding in Emmanuel Macron’s Twitter communication – we will try to determine how this new form of enunciative brevitas is able to influence the classic functions of political communication, as well as to determine new configurations of the national subject as a ‘country brand’.