Il country branding su twitter. Configurazioni identitarie nazionali nell’era dei 280 caratteri: il caso della Francia

Fernando Funari

Abstract


This paper questions the links between the growing personalization of political discourse and some enunciative and discursive features of Twitter microblogging. Through a case study – the French nation branding in Emmanuel Macron’s Twitter communication – we will try to determine how this new form of enunciative brevitas is able to influence the classic functions of political communication, as well as to determine new configurations of the national subject as a ‘country brand’.


Parole chiave


personalization; political discourse; microblogging; Macron; brevitas; country branding

Full Text

PDF


DOI: https://doi.org/10.15162/2612-6583/1132

Refback

  • Non ci sono refbacks, per ora.

Questo sito utilizza Cookie

Questo sito utilizza solo cookie tecnici, propri e di terze parti, per il corretto funzionamento delle pagine web. Informativa privacy


E-ISSN: 2704-8659